Because its adding to a a already expansive list of information dont want to overload
I dont subscribe to that idea but i can see the why pretty easy
Discussion
I mean like people who want to start cold storage for the first time and ask what device to go with. I don’t see coldcard as too complicated for someone in that position
If someone’s like “i’m new to bitcoin what should i do” then yeah maybe don’t say buy a coldcard, more like “read these 3-4 books and let’s check back in a month”