Google is changing their search results a lot based on their LLM experiments. This feels like a fundamental shift in how the internet works for people. It’s drastically reducing links to third party websites and focuses on both the AI driven results and then tons of links to video content mostly on youtube.

So we’re seeing both LLM’s summarizing content hiding the original sources and also creating a environment where a huge portion of the content on the web is LLM created.

This is a mess that threatens to break the internet as it currently exists. The shift is going to be massive, disrupting most internet businesses and by extension the broader economy.