That’s a great question nostr:npub17x7htjej3hgcqwqj86u9yvpcunhw6nz4zclzph2zfnlwe4v0yp8qrxvgap .

There are have been a lot of studies of this, but here’s one summary of social media demographics: https://khoros.com/resources/social-media-demographics-guide

Some social media platforms have equal usage of men and women, such as Instagram. A few have about 10% more women than men like Facebook, and Snapchat. The platform that has the highest percentage of women is Pinterest. At one point Pinterest was 95% women, but the last few years they’ve been very actively trying to reach out to men and I saw recently that it was 70/30 women to men now.

Both Reddit and Twitter are about 25% women and 75% women. Roughtly the same percentages as exist in crypto actually. Hard to determine cause / effect. Bluesky and he fediverse (mastodon) are only slightly more balanced, 33% women to 67% men.

Why is this? A lot of it is just social dynamics, you join spaces where you feel comfortable and where you find like minded people. As more men join one platform, they’re more likely to atttract other men… Same thing happened with women and Pinterest. In terms of the mediums themselves, I think platforms which have more women are both more likely to be visual than textual.

Mostly I think it’s a matter of people congregate where they feel comfortable, finding people like themselves. But also the platforms with more women tend to be more proactive about protecting users against abusive behavior.

Both men and women face harassment online, but it has a bigger impact on women. That also shapes which platforms men and women choose to use.

https://www.pewresearch.org/internet/2021/01/13/the-state-of-online-harassment/

For Nostr to get a better balance of users, we need to make space for people to find who to follow and what communities to join which aren’t based on the most popular existing users.