I don't think the power of nostr is having a mostly similar looking social media experience compared to existing solutions. In fact when it comes to social media i think the only benefit it offers (as it stands right now) is censorship resistance and by now we all know that 99% of western civilization does not care about this at all.

The tradeoff for this is a lot of janky clients and preferably some knowledge about the underlying architecture for setting up relay connections and of course the same reason why i can't convert people to another messaging platform than whatsapp: everybody you know is already there.

To me the power is building stuff other than social media timelines on top of the protocol. It can be easily extended and integrated in well almost everything. Mostly it will be only small parts of the protocol you use to (for example) make a website with npub login or a profile manager or just a simple discussion app on a website.

In the end it's a simple signed json store. Possibilities are endless and it's being used from a lot of different angles. There is no CEO here telling you what the best strategy is to optimize profits so we have hundreds of paid employees focussing on these aspects. It is authentic open source. You build with it what you want for yourself and fuck everybody else. If people want to use it: cool. If nobody but you uses it: cool!