The AI image generator that protects businesses: We talk to iStock about balancing creative freedoms and commercially safe tools
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iStock, owned by Getty Images, has released an AI photo platform that is billed as a commercially safe AI image generator. The platform, which includes tools like Refine and Expand, aims to balance creative freedom with usability. The AI generator is designed to be a safe sandbox for businesses, untrained on copyrighted materials and unable to generate existing logos, celebrities, or copyrighted images. iStock has also focused on legal business protections, offering $10K legal coverage to users. The company plans to integrate the AI tool with its stock media platforms and allow users to edit and refine pre-shot images. The ability to create branded AI images is also in the works. The AI text-to-image prompt is an important aspect of the platform, with experimentation and specific details being key to generating good prompts.
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