I've tried the Turkish one while living in Berlin. I was hooked to Borek and Simit back then.
Discussion
i didn't know simit was the name of a dish... interesting... in Bulgaria one of the best mass market bread brands is called Simit, they they sell "cob" loaves mostly over there, and their wholemeal one is so good toasted and slathered in butter (which is usually german, curse the damn bulgarian food market)