Is it a hipster drink? It would certainly be in the UK.
Was it a hipster drink before Blue Velvet?
I remember it being dirt cheap, and I thought yeah, it's probably worth what I paid for it lol
Discussion
Pretty sure it saw a resurgence in New York and then other hit spots, with that crowd yeah. It was like ironic/cheap, and some bars even did promos about it at some point (Thursday dollar pbr or that type of thing).
That's how I remember it anyway, and quick google seems to agree. The company almost died but made comeback in 2001 with youth movement