They at least show the main com domain of death athletic on first spot

Revenue model aligns their incentives with the user's instead of pleasing advertisers and the cultural war "du jour".

Also, they really seem more user centric in their product design methods (ex: https://help.kagi.com/kagi/features/website-info-personalized-results.html#personalized_results)

Of course, in the end, the present does not guarantee the future and they might have allegiances that will turn them against focusing on being the best apolitical search engine 🤷‍♂️ Until then, I am satisfied with my search results, and try to support a sensible business model based on the customer instead of some random third-parties...