Every commercial is manipulation🤷🏽

At in general is manipulation.

But in film school I took a class explaining things down to sounds and color and how they manipulate emotion🤷🏽

You should look into Eisenstein's (Eisenstein' not Einstein) theory of montage.

Essentially you take footage of an actor doing a neutral face. No emotion.

If you show the neutral face. Then food. Then the neutral face again he begins to look hungry.

Oof you show the neutral face then terrible image like a dead dog or torture then the neutral face again. He looks in anguish or distraught.

Our mind fill in the blank.