THE NEW CAPITAL: PEOPLE

In business, the number one rule is: first who, then what.

What matters isn’t the idea itself, but who you bring it to life with.

And if that’s true, the opposite is also true: there are people with whom nothing will ever work.

The real skill is knowing how to tell them apart.

Many entrepreneurs still don’t get the new rules of the game:

people are the new capital.

You have the ideas? You have the money? Great. But without the right people, you're going nowhere.

To attract and keep top talent today,

companies must be ready to change everything.

The very concept of “company” is being reinvented.

In the future, only two kinds of businesses will exist:

- AI-native companies

- companies that attract and retain great people

The rest? Will disappear.

Which one will you be?