There is something wrong here in my opinion.

traditionally the money in advertisement did not go to the user. it usally went to something that then worked on convincing the user - we called that an ad.

Here we are sending the money directly to the user. the money IS the ad.

Its a totaly different game. we dont have a lot of understanding on how this works vs traditional marketing.

It's cool seeing Mike realize in real time that we have a generational competitor to the Like button

the thing about it that’s wild is the bidding mechanism — the poster gets *every* bid, not just the highest one