My [naive] take is it’s a software update to the devices ;-)
Discussion
And there’s marketing, sales, distribution, support, integrations, partnerships.
You are right. And indeed I am over simplifying. But … I think you’re letting nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m off the hook too easily ;-) It’s time 🤙