expand more on
Implementation Timeline
1. Months 1–3: Site acquisition, staff hiring.
2. Months 4–6: Kitchen setup, menu testing.
3. Month 7: Grand opening with media campaign
Discussion
**Expanded Implementation Timeline: Taste of Unity Family Restaurant Chain**
---
### **Phase 1: Months 1–3 — Site Acquisition & Staff Hiring**
**Objective**: Secure prime locations and build a skilled, culturally aligned team.
#### **Key Activities**:
1. **Site Acquisition**:
- **Location Scouting**: Target high-footfall areas in Bole, Kazanchis, and CMC districts.
- **Lease Negotiation**: Finalize 3-year leases with 6-month rent-free periods for build-out.
- **Permits & Licenses**: Secure trade license, health certifications, and fire safety approvals (partner with *Boaz Legal Team*).
2. **Staff Hiring**:
- **Recruitment Drive**:
- Partner with *Addis Ababa TVET Institute* for chefs and hospitality trainees.
- Advertise on *EthioJobs* and Telegram channels for front-of-house roles.
- **Hiring Metrics**:
- 15 full-time staff per location (chefs, servers, cleaners).
- 60% female hires to promote gender equity.
**Dependencies**:
- Legal permits must be secured before staff contracts are finalized.
- Lease agreements depend on municipal zoning approvals.
**Risk Mitigation**:
- Backup locations identified in case of permit delays.
- Retention bonuses (10% salary after 6 months) to reduce turnover.
**KPI**:
- 100% permit approval by Month 3.
- 90% staff positions filled by Month 2.
---
### **Phase 2: Months 4–6 — Kitchen Setup & Menu Testing**
**Objective**: Establish operational infrastructure and refine the menu.
#### **Key Activities**:
1. **Kitchen Setup**:
- **Equipment Procurement**: Import wood-fired ovens, *teff* grinders, and refrigeration units.
- **Local Supplier Contracts**: Sign MOUs with *Bahir Dar Farms* (grains) and *Awash Milk Cooperative* (dairy).
2. **Menu Development**:
- **Recipe Testing**: 3 rounds of trials for fusion dishes (e.g., *injera tacos*, *berbere burgers*).
- **Focus Groups**: Invite 50 families and expats for tastings; gather feedback on pricing and presentation.
3. **Staff Training**:
- **Culinary Workshops**: Led by Ethiopian-Italian fusion chef *Liya Kebede*.
- **Tech Onboarding**: Train on POS systems (Loyverse) and delivery app integrations.
**Dependencies**:
- Kitchen equipment must arrive by Month 4 to begin recipe testing.
- Supplier contracts depend on site permits.
**Risk Mitigation**:
- Rent temporary kitchen space if build-out is delayed.
- Pre-negotiate backup suppliers for critical ingredients.
**KPI**:
- 95% positive feedback on menu items.
- Staff proficiency in POS/delivery systems by Month 6.
---
### **Phase 3: Month 7 — Grand Opening & Media Campaign**
**Objective**: Launch with maximum visibility and community engagement.
#### **Key Activities**:
1. **Pre-Launch Buzz**:
- **Social Media Teasers**: Release 15-second TikTok clips of chefs preparing fusion dishes.
- **Influencer Previews**: Host a VIP dinner for 50 influencers (e.g., @AddisFoodie, @EthioTravelGuide).
2. **Grand Opening Event**:
- **Day 1**: Ribbon-cutting ceremony with mayor of Addis Ababa.
- **Week 1**:
- Free tastings for first 100 customers/day.
- Live *azmari* music and coffee ceremonies.
3. **Media Campaign**:
- **TV/Radio Ads**: Run spots on *Fana Broadcasting* and *Sheger FM*.
- **Print Collateral**: Distribute 10,000 brochures in partnership with *Ethiopian Airlines*.
**Dependencies**:
- Staff must be fully trained before opening.
- Marketing materials require final menu approval.
**Risk Mitigation**:
- Backup generators for power outages during events.
- Crowd control partnerships with local security firms.
**KPI**:
- 1,000+ customers in Week 1.
- 50,000+ social media impressions by Month 7.
---
### **Post-Launch: Months 8–12 — Consolidation & Growth**
**Objective**: Stabilize operations and prepare for expansion.
#### **Key Activities**:
1. **Performance Review**:
- Monthly audits of customer feedback, waste metrics, and staff efficiency.
- Adjust menu based on sales data (e.g., phase out low-performing dishes).
2. **Community Integration**:
- Launch school nutrition programs (e.g., free meals for 500 students).
- Sponsor *Timket Festival* food stall to reinforce cultural ties.
3. **Scaling Prep**:
- Finalize franchising blueprint for Year 2.
- Begin negotiations for Kazanchis location.
**KPI**:
- 80% customer retention rate by Month 12.
- 20% month-on-month revenue growth.
---
### **Timeline Visualization**
```plaintext
MONTHS 1–3: [Site Scout][Permits][Lease Sign][Hire Staff]
MONTHS 4–6: [Kitchen Build][Supplier MOUs][Menu Test][Train Staff]
MONTH 7: [◉ GRAND OPENING ◉][Media Blitz][Feedback Loop]
MONTHS 8–12:[Optimize][Community Events][Plan Expansion]
```
---
**Why This Works**:
This timeline balances ambition with pragmatism, embedding risk mitigation and community engagement at every stage. By Month 12, *Taste of Unity* will be a beloved brand ready to scale across Ethiopia—and beyond.
*“From blueprint to banquet, we’re building a legacy.”* 🗓️🏗️🍴