“Don’t take me too seriously. In all my writing and lecturing I exaggerate. Because if I don’t exaggerate no one will listen. Because all philosophers who take a moderate turn of voice and say, “on the one hand this, and on the other hand that,” and “after all, we should realize that all points of view should be taken into consideration,” one reveres them for their calmness and their fair-mindedness; but when you listen to it all, have they stimulated you? Have they given you a new idea? No. Therefore, to teach in any way philosophy, you have to make outrageous statements, but with a warning to your listeners that you’re only doing this for effect, to get a point across, to provoke thought.”

— Alan Watts

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That is the secret of Trump’s efficiency as a communicator. Exaggeration.