In all this time, I have yet to see anyone actually show the real tangible value Beef Initiative has provided them in a real world scenario.
Have only seen the people that run it make rounds on podcasts and conferences saying the same thing 100 different ways
The value I got was in meeting people doing the real work (farming and ranching). but you are right, for the most part those people did not benefit past a little bit of marketing
The best grifts associate with real truths - getting to know where your food comes from/supporting local/the issues with multinational consolidation etc.
I was naive 🤷♂️
