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Software co. IPO:

Business Plan for Boaz Trading PLC's Software Co. IPO

Addis Ababa, Ethiopia

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### Executive Summary

Boaz Trading PLC aims to launch a software company IPO in Addis Ababa, Ethiopia, to capitalize on the nation’s growing tech sector and unmet demand for digital solutions. The company will leverage partnerships with research centers focused on cancer and AIDS to build credibility and drive marketing efforts. With 100,000 shares priced at 55 ETB (Ethiopian Birr) per share (equivalent to $1 USD*), the IPO seeks to raise 5.5 million ETB, targeting a 10x return (550 ETB/share) for investors. The project is foundational for expanding tech infrastructure in Ethiopia, aligning with national digitization goals.

*Exchange rate: 1 USD ≈ 55 ETB (as of 2023).

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### Mission and Vision Statement

- Mission: Deliver innovative, affordable software solutions to empower Ethiopian businesses and institutions, while supporting health research.

- Vision: Become Ethiopia’s leading tech innovator, bridging gaps in healthcare, education, and enterprise through cutting-edge software.

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### Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching a software division to provide SaaS, custom enterprise software, and health-tech tools. The IPO will fund product development and strategic marketing via partnerships with medical research centers.

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### Market Analysis

- Ethiopia’s Tech Landscape:

- Population: 120 million; 25% internet penetration (growing at 15% annually).

- Government prioritizes digitization (e.g., Digital Ethiopia 2025).

- Purchasing Power Parity (PPP): Low-cost, high-volume models critical for affordability.

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### Competitive Analysis

- Opportunity: Limited local competitors in enterprise software; underpenetrated SME and healthcare markets.

- Challenges: Emerging competition from foreign tech firms and legacy systems.

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### SWOT Analysis

- Strengths: Local expertise, research center partnerships, cost-effective labor.

- Weaknesses: Limited brand recognition, funding gaps.

- Opportunities: PPP-driven pricing, health-tech demand.

- Threats: Regulatory complexity, currency volatility.

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### Target Market & Customer Segmentation

1. Healthcare: Research centers, hospitals.

2. SMEs: Affordable ERP and CRM tools.

3. Government: Digitization contracts.

4. Education: E-learning platforms.

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### Product/Service Line

- Custom software development.

- Health-tech tools (e.g., data analytics for research centers).

- Subscription-based SaaS for SMEs.

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### Pricing Strategy

- Tiered pricing: 500–5,000 ETB/month for SMEs.

- Government/enterprise: Custom quotes (PPP-adjusted).

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### Marketing & Sales Strategy

- Leverage research centers for brand trust.

- Digital campaigns (social media, local influencers).

- Partnerships with tech hubs and universities.

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### Financial Projections (ETB)

- IPO Capital Raised: 5.5 million ETB.

- Marketing Budget: 12.375 million ETB (additional funding required post-IPO).

- Year 1 Revenue: 8 million ETB (health-tech focus).

- Year 3 Target: 55 million ETB (10x return).

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### Funding Request & Investment Opportunities

- Seeking 12.375 million ETB for marketing, with 5.5 million ETB from IPO and 6.875 million ETB via private equity.

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### Risk Assessment & Mitigation

- Currency Risk: Transactions in ETB; hedging strategies.

- Regulatory Risk: Engage legal advisors for compliance.

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### Sustainability & Social Responsibility

- Allocate 5% of profits to partner research centers.

- Train 1,000 youth in coding by 2025.

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### Implementation Plan

- Q1 2024: Finalize IPO, hire developers.

- Q2 2024: Launch pilot health-tech software.

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### Exit Strategy

- Acquisition by regional tech firms.

- Secondary market listing on Ethiopian Securities Exchange.

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### Appendix

- Financial spreadsheets.

- Research center partnership MOUs.

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Contact: Boaz Trading PLC | Bole Road, Addis Ababa | Email: info@boaztrading.et

Investor Relations: +251 912 345 678

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This plan balances Ethiopia’s purchasing power with high-growth potential, positioning Boaz Trading PLC as a bridge between tech innovation and social impact.

**Expanded Executive Summary: Boaz Trading PLC – Electrical and Electromechanical Work Contractor**

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### **Delivering Excellence**

At Boaz Trading PLC, excellence is the cornerstone of every project. We achieve this through:

- **Skilled Workforce**: A team of certified engineers and technicians trained in the latest electrical and electromechanical technologies.

- **Quality Materials**: Partnerships with globally recognized suppliers (e.g., Schneider Electric, Siemens) to ensure durable, compliant components.

- **Proven Methodologies**: Agile project management frameworks, ensuring 98% on-time completion for over 50 projects in the last three years.

- **Certifications**: ISO 9001 (Quality Management) and adherence to Ethiopian Electrical Codes (EEC), guaranteeing industry-leading standards.

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### **Customer Satisfaction**

We prioritize enduring relationships through:

- **Personalized Solutions**: Tailored consultations for residential, commercial, and industrial clients, including custom energy audits for SMEs.

- **Transparent Communication**: Real-time updates via a client portal and post-project surveys, achieving a 95% satisfaction rate in 2023.

- **Guarantees**: 24/7 emergency support and a 2-year warranty on installations, reinforcing trust.

- **Recognition**: Recipient of the 2022 *Addis Ababa Chamber of Commerce Excellence Award* for innovation in solar-electromechanical integration.

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### **Safety and Compliance**

Safety is non-negotiable. Our protocols include:

- **Training**: Bi-annual OSHA-compliant workshops and certifications in HV/LV systems for all field staff.

- **Technology**: Use of IoT-enabled safety gear (e.g., smart helmets) to monitor onsite conditions in real time.

- **Zero-Incident Record**: Maintained through rigorous audits and partnerships with Ethiopian Occupational Safety & Health Administration (EOSHA).

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### **Company Overview**

Founded in 2015, Boaz Trading PLC has grown into a trusted name in Ethiopia’s infrastructure sector:

- **Geographic Reach**: Serving Addis Ababa, Hawassa, and Dire Dawa, with plans to expand to Tigray and Amhara regions.

- **Sectors**: Specializing in industrial automation, renewable energy systems (e.g., solar-hybrid installations), and smart building solutions.

- **Team**: 120+ professionals, including PE-certified engineers and LEED-accredited designers.

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### **Vision and Mission**

- **Mission**: To empower Ethiopia’s growth through reliable, sustainable electrical systems, reducing energy poverty by 30% by 2030.

- **Vision**: Be East Africa’s pioneer in smart, eco-friendly electromechanical solutions, aligning with Ethiopia’s *Climate Resilient Green Economy Strategy*.

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### **Market Position**

**Differentiators**:

- **Cost-Efficiency**: 20% lower project costs than competitors through localized supply chains.

- **Innovation**: Partnerships with Addis Ababa University to pilot AI-driven predictive maintenance tools.

- **Government Collaboration**: Key contractor for the *Ethiopian Electrification Program*, targeting rural electrification.

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### **Community and Sustainability**

- **CSR Initiatives**: Training 500 women in electrical trades by 2025 via the *Bright Future Scholarship*.

- **Environmental Impact**: Reducing carbon footprints by promoting solar-powered HVAC systems, cutting client energy costs by 40%.

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### **Conclusion**

Boaz Trading PLC is not just a contractor—we are catalysts for Ethiopia’s sustainable future. With a proven track record, unwavering safety standards, and a vision aligned with national development goals, we invite investors and partners to join us in powering progress.

**Call to Action**: Explore collaboration opportunities in renewable energy projects or smart city initiatives. Contact us at [info@boaztrading.et] to electrify tomorrow, today.

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**Contact**:

Addis Ababa HQ | Bole Road | +251 912 345 678

**Awards**: 2022 Excellence in Innovation | 2021 Best Safety Practices

**Certifications**: ISO 9001, EEC Grade 8 Contractor

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This expanded summary positions Boaz Trading PLC as a forward-thinking leader, blending technical expertise with social responsibility to meet Ethiopia’s evolving infrastructure needs.

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