Very true. Reframing / argument framing can manifest as a kind of conscious/sub-conscience bias but it’s often just fuelled by the human ego and desire to be right while you’re wrong. I also think many are just not aware they’re doing it. If you’re aware of it beforehand you can pre-empt it a little by first laying out an example that supports your point before taking it further. I still find it amazing that humans can actually communicate at all without fighting.