Yep, I think that was an idea he apparently had, the barriers of entry, a sort of return of the old internet being a bit 'hard' or fiddly, for 'geeks' (pre-dating the sort marvel-type 'geek culture' industrial complex lol) I think I saw an interview with him (and Justin Murphy?) not all that long ago about him not seeing much hope for Urbit, but that ethos still seems to stand.
Can't say I know much about or how Urbit works, I have a moon or planet or something I was gifted lol, but never used beyond a first look. They have a b/tcoin wallet tho, no idea how that works either (?) Or what is being developed there.
They are also seem marketing savvy with their approach, getting v online cool influencer/creatives or whatever. And their 'how to start a cult' publication. But don't see much talk around it, outside of Justin Murphy - who I actually quite like lol.