The study I was reading had it closer to 80%, but same concept.
I think that theres some data about that: 50% of likes from men were given to 25% of women, but 50% of likes from wemen were given to only 15% of men.
This vid is somewhat simplistic but tries to model and understand various factors https://m.youtube.com/watch?v=x3lypVnJ0HM
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