Ford has had a 1/3 share of trucks in N. America their prices just went up 15-30% for 2023.

That's 1 in 3 landscapers, renovation companies, telecoms installer. The list goes on and on.

The pain is still incoming to consumers. My guess these small companies will have to find a way to make up the difference.

All in Loonies not ₿

Price of base 22 F150 32,115

Price of base 23 F150 46,055

Price of base 22 superduty 49749

Price of base 23 superduty 58,479