Yes they would lose. But fortunately (for them) most people are so deeply stuck in the debt trap that they do whatever they tell them to do because they're scared to lose everything they don't really own in the first place. Many people know how screwed up things around them are but "hope" that things will get better or that politicans will stop lying to their face while enriching themselves keep them from ever revolting.
That system is a very sophisticated scam.