Kodak has a strong interest in digital cameras, they invented them, and then abandon them.

BlockBuster had a strong interest in video - and the streaming business.

But - both went bankrupt. The 'establishment' rarely sees what's coming.

We shall see what the big tech firms you suggest do but it's very rare for them to actually change.

Microsoft did adapt to Windows (invented by Apple/Macintosh) but it's ALWAYS been a poor implementation. Sad actually.