Building @BitcoinWell started with a simple question: If Bitcoin is about sovereignty, why do so many companies still hold customers’ bitcoin?

Bitcoin Well was built non-custodial by design, even though it’s harder and slower. No custody. No rehypothecation. No seizure risk.

Control stays with the customer.

There are easier business models. Custody is one of them. But it recreates the fragility Bitcoin was meant to fix.

Non-custodial isn’t a feature. It’s the foundation.