LOL has 4million followers and pays for gold badge, and here people are getting more engagement for a shitpost
nostr:npub1j8y6tcdfw3q3f3h794s6un0gyc5742s0k5h5s2yqj0r70cpklqeqjavrvg made a Xitter thread showing Business Insider’s track record of shitty behaviour, so I wondered how their audience of 4 Million followers was receiving their content.
Going back the last 24 hours since they doxxed fiatjaf (the last article in the 24H dataset), they have:
• Total number of articles: 62
• Total comments received: 123
• Average comments per tweet: 1.98
• Total retweets received: 153
• Average retweets per tweet: 2.47
• Total likes received: 463
• Average likes per tweet: 7.47
• Total views received: 597,300
• Average views per tweet: 9,633.87
That means their ratios are:
• Comments to views: 0.0002059
• Retweets to views: 0.0002562
• Likes to views: 0.0007752
The doxxing tweet is the only one to break double-figures of Comments and/or Retweets for the whole day.
At this point you have to wonder - what purpose does the M5M serve other than to antagonise people and throw up overpaid native ads?
No-one is paying attention any more. 
Discussion
It’s clear that an absolute fuck load of those 4M are dead accounts/bots. Every post has 8-12 thousand views.
All the M5M are just hoping we don’t notice that they’re dead entities because all they have left is a recognisable brand name with no-one paying attention. 