Paid campaigns are not the correct approach for non-VC nostr projects.

Ideally there are marketing artifacts that Olas generates that anyone can share outside of nostr. For example, nostr:npub1c8n9qhqzm2x3kzjm84kmdcvm96ezmn257r5xxphv3gsnjq4nz4lqelne96 might share his feed externally. Anyone can view said feed without any app install, or login required. Feed also shows zaps.