Bitcoin treasury companies are this cycle's shitcoins.

Think about it: These companies are creating shares out of thin air to sell to people hoping to outperform Bitcoin.

That's their product. It's just TradFi shitcoinery.

And many will get rekt.

The good news for now is that these businesses are acting as a sponge to soak up speculative liquidity that would otherwise flow into nonsense coins, and funneling it into BTC.

The bad news is that many of these businesses will inevitably be forced to dump their stacks one day as the fast capital that buys them now realizes they'd be better off simply holding cold-stored Bitcoin.

Real corporate adoption of Bitcoin is what we should be cheering for most.

Businesses that create economic value via products and services, and then store their profits in Bitcoin are what will bring lasting value to the Bitcoin network.

Almost everything else is fiat shenanigans with the potential to unwind one day.

So as these companies continue to pop up, and people post their incredible "gains" - just remember that Bitcoin is and always will be the best risk-return asset to hold in this space.

Part of successfully holding Bitcoin is being able to resist all the "better Bitcoins" that inevitably arise during your journey.

Those that resist that siren call end up winning in the end 🫡