The comments on https://news.ycombinator.com/item?id=38718544 are proof that we can't make "just apps" and have people use them without knowing that Nostr is a thing. Users must know.
And in fact I think it is much easier to teach people about Nostr than about why your damn app doesn't have email+password login and where is it storing things and how does moderation work without telling them about Nostr.
And when they finally understand the basics of Nostr they will suddenly understand everything about not only your app, but about all other Nostr clients.
Decentralisation is the long term advantage but is the short term constraint and consequently nostr will take time to evolve because it will be expanding in all directions at the same time.
There will be winners and losers along the way and these will be decided by many factors, including plain old good luck.
Patience and perseverance will be key.
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