Yeah but when it comes to ISPs most places are monopolies. Same with the power companies. If free market solutions could fix this problem, I would think it would have happened by now, there's no "big government" regulations preventing it. Don't get me wrong, I'd be perfectly fine with a free market solution. I'm just not holding my breath that it would work, or even be the most efficient path.
I think the information superhighway should be treated as just that, a public highway. Let businesses flourish on the infrastructure but maintain the infrastructure and such a way that it's equal for all.