How to reach mass adoption

David Bailey - 10 years as head of Retail Marketing at Apple and now CMO of Azteco

- tells #BitcoinTrain why it takes changing the #Bitcoin narrative to reach the general public.

“Customers of a technology product are divided into two parts. The 'early market - about 15 percent of the total market - and the mass market, 85 percent. Between them there is the so-called 'chasm,' a chasm to overcome.”

“In Bitcoin we are almost at the end of the early adoption phase and the challenge is to cross the chasm so as not to get lost in the middle. To do that, we need to stop talking about how the technology works and start explaining to people how they can use it safely to gain real benefit from it in their daily lives.”

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