Changing the Bitcoin denomination to Sats is a terrible idea, IMO, but there's some merit to the benefits of a "stock split" argument.

Why not call 1/100,000 a Bit and then you can have your cake and eat it too. A Bit would be ~$1 and would be a denomination that people could more easily relate to.

BTC is too large and Sats are too small for familiarity / adoption for transactions. It's a bad idea to redefine either Bitcoin or Sats, but creating a new denomination closer to $1 could provide the benefit they're looking for without all of the problems associated with changing long-standing denominations.