But Apple's opposition to repair eventually became a problem for the company. It's bad optics, and both Apple customers and Apple employees are volubly displeased with the company's ecocidal conduct. But of course, Apple's *management* and *shareholders* hate repair and want to block it as much as possible.
But Apple knows how to Think Differently. It came up with a way to eat its cake and have it, too.
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The company embarked on a program of visibly support right to repair, while working behind the scenes to sabotage it.
Last year, Apple announced a repair program. It was *hilarious*. If you wanted to swap your phone's battery, all you had to do was let Apple put a $1200 hold on your credit card, and then wait while the company shipped you 80 pounds' worth of specialized tools, packed in two special Pelican cases:
https://pluralistic.net/2022/05/22/apples-cement-overshoes/
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