Nostr Web Client

In terms of branding, I think X is an excellent choice.

It is pointless to be fixated on what a tweet will be called because all of that can be changed to anything now.   X is a placeholder. X can be anything, and that is the point.

X marks the spot. It’s where people go.

X is mysterious. It makes you want to gossip about the possibilities or what it may be.

Those are all important aspects of marketing - viral word of mouth. Why did he choose X? I don’t know. But could be a combination of some or all of those factors. Maybe there’s an interview where he talks about it? 🤷‍♂️

Sounds like I’m trying to apply for a job at X 😂😂😂

Just evaluating the branding decision. After all, we are allowed to think and speak freely here.

pam 2y ago

hmm, i'm not a fan of this branding tbh. Feels very "Gattaca" - ish ie controlled environment. And visually unappealing. That aside, what are your thoughts on timing? Those who remain are because of familiarity and loyalty, and other existing users. I think changing branding right now is so detrimental

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Discussion

HoloKat 2y ago

I have to remind myself that brands always change and their first iteration usually never stick around. Look at the original Twitter, for example. There’s a good chance it will change again quickly.

In terms of timing, as I said in an earlier note, I speculate it could be a desperate move to stop people from leaving. Pay creators + rebrand.

Rebranding is good for harnessing attention and just so happens to be great at diverting attention from Threads.

I do not think it is detrimental, but probably the exact thing that needed to happen.