Summer’s here, and the desire for moments of relaxation or adventure is in the air; whether it's lounging on a sun-soaked beach or exploring a remote corner of the world. In this week’s newsletter, we dive into the evolving sector of luxury travel and experiences, and how they’re shifting to meet the desires of today’s travellers. With a few suggestions for where to stay and dine.

Janu’s first campaign, launched just a few months ago, also shows how branding matters. Shot by Christopher Anderson and William Jess Laird, it perfectly embodies the brand’s connection to exploration and inspiration, tapping into the essence of the new luxury.

The rise of wellness tourism highlights a growing demand for experiences that are personalised both externally, by reflecting a destination's heritage, and internally, by addressing each guest’s health and well-being. The sector is projected to reach $1.35 trillion by 2028, more than doubling since 2022, with wellness hotels outpacing all others in revenue per room (RLA Global).