The Bitcoin era offers a much needed opportunity to rebuild the way personal data is managed and valued in the digital world. As centralized models often obscure control and clarity over data, Bitcoin champions the sovereign individual, reminding us to maintain true agency over our information.

Insightful Bits is building a platform that adheres to those principles, placing a premium on consent and user empowerment. We believe that every interaction should be transparent, and every data exchange should be on terms set by the user. Each sovereign individual decides how much personal data they are comfortable sharing, and if they want to engage with each specific advertiser.