This means that we don't develop content, experiences, or marketing strategies for individual channels. Rather, we develop each of the former for the user and the user's context and construct the end devices in such a way that allows the devices to subscribe to what makes sense for the context they are used. We’re no longer creating content for each of the channels but rather creating content in full depth and, once published, the end devices pull/sync that content but only grab the portions of the content that they need, when they need it, in the context that they need it. They subscribe to the CMS but are not bound by it. This allows them to operate on their own which you want because each channel has a different context in which they interact with the end user.