Here's your summary from Latitude: LIV Golf CEO Greg Norman (https://www.youtube.com/watch?v=PckwwVGjjMM) on the Bloomberg Television channel:
**TLDR:** Greg Norman, CEO of LIV Golf, discusses disrupting the golf industry, attracting top players, and expanding globally, with a focus on Asia.
1. Greg Norman discusses how LIV Golf is disrupting the traditional golf model by focusing on teams competing against each other rather than individual players.
2. Phil Mickelson, one of LIV Golf's first signings, highlights the appeal of the tour for top players and its focus on engaging a younger demographic.
3. Norman emphasizes the importance of Asia in LIV Golf's growth plan and the potential economic impact of golf in the region.
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