I should have said "fees FOR rate limiting", that would've been clearer 😉 – what I wanted to say is that there are many free services out there which require you to make an account or have some form of identity. Either to ban you if you're being nasty, or to monetize on the data they gather through it.
It's a really bad situation we got ourselves into. I'm starting to believe that the (historical) lack of online private payments is responsible for most of it.