Accenture and Adobe Collaborate to Develop Industry-Specific Generative AI Solutions for Marketing Transformation
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Interpublic Group (IPG) has partnered with Adobe to integrate Adobe GenStudio into its marketing technology platform, becoming the first company to do so. The partnership aims to power content creation and activation across IPG's operations. IPG's engine streamlines and automates the end-to-end customer experience, leveraging Adobe GenStudio to speed up content ideation, creation, production, and activation through generative AI. The IPG engine also utilizes proprietary Acxiom data and identity products to create a more accurate picture of consumers and authentic connections with brands. The partnership enables IPG to deliver personalized connections with consumers and enhance content strategies with ethically sourced generative AI. The unified operating system deployed across IPG's entire...
#newstr #Ipg #Adobe #Accenture #GenerativeAi #ContentCreation #MarketingTransformation