“I guarantee that you’ll love our product, if not, we give a full refund”
It’s another way to get someone over the line when it comes to sales
- bonuses
- guarantees
- scarcity
- urgency
Etc
Could all be part of your diagram
Discussion
Yup, refunds are essential for I want to do with Communities too:
1. Someone publishes an Article about "Dinosaurs" in my "Swifties" community and pâys ⚡100 for that
2. I obviously reject that Article and immediately refund those ⚡100. Something I'm not obliged to do, but it hurts my reputation if I don't
It’s all about value to price
As long as someone feels they got better value than the price then happy days
How you deliver that is of course then the name of the game