MINISO Achieves Strong Growth in North America Thanks to IP Strategy and Innovative Shopping Experiences
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MINISO, a global lifestyle brand, has achieved strong growth in North America through its IP strategy and innovative shopping experiences. In 2023, MINISO's total global revenue was $1.9 billion USD, with a YoY growth of 39.4%. In the North American market, MINISO had 172 stores by year-end and achieved a Gross Merchandise Volume (GMV) of [GMV] with an annual growth rate of 120%. The brand's total revenue in 2023 surged to [revenue], soaring an annual growth rate of 128%. MINISO's growth in North America is attributed to its IP collaborations, product innovation, and strategic store expansions. The brand introduced various IP collaborations, such as Snoopy, Barbie, and Care Bears, which enhanced the shopping experience and promoted sales growth. MINISO also expanded its store presence in key locations, including Times Square and opened its 100th store in the US. The brand aims to add 550-650 new stores worldwide by the end of 2024. MINISO is a global lifestyle brand known for its design-led lifestyle products and relaxing shopping experience.
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