The Bitcoin circular economy isn’t built by convincing more businesses to accept Bitcoin. It’s built by showing great businesses that Bitcoiners are worth building for.

That shift in framing is everything.

For years, the focus has been on adoption. Getting restaurants, retailers, and random shops to take Bitcoin. But that’s a scattershot approach. Most of those businesses don’t understand Bitcoin, and most Bitcoiners don’t really want what they’re selling.

The better question is: how do we prove to high-quality businesses that Bitcoiners are their best customers?

We already have the numbers. Bitcoiners helped move the needle in the 2024 election. We show up for each other. We’re curious, loyal, and values-aligned. When a business makes something durable and thoughtful, and meets us halfway, we notice.

That’s what happened with my wine business.

I don’t try to sell to the wine world anymore. I sell to Bitcoiners. They care. They pay attention. And they’ve become the core of what I do. Today, more than half my sales are in Bitcoin.

So if you're building something real and want to grow, start with us. Accept Bitcoin. Talk to Bitcoiners. Build something worth our sats.

We’ll find you.