**Expanded Company Description**
### **Legal Structure & Governance**
**Parent Entity**: Boaz Trading PLC, a diversified Ethiopian conglomerate with holdings in agriculture, logistics, and retail since 2012.
**Subsidiary Status**: South Sea Island Fantasy Pizza operates as a privately held subsidiary under Boaz, leveraging its parent’s established infrastructure (e.g., warehousing, legal compliance, and local partnerships).
**Regulatory Compliance**: Registered under Ethiopia’s Commercial Code (Article 210) with a Trade License (Category 3: Food Service), adhering to EFDA (Ethiopian Food and Drug Administration) standards.
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### **Founding Team Expertise**
#### **CEO: [Name]**
- **Experience**: 10+ years scaling F&B ventures in East Africa, including:
- Former Regional Manager at *Java House Kenya*, expanding from 5 to 15 outlets in 3 years.
- Spearheaded Ethiopia’s first cloud kitchen concept in 2020, achieving 30% EBITDA margins.
- **Role**: Oversee franchise strategy, partnerships, and cultural alignment of the island theme.
#### **COO: [Name]**
- **Expertise**: Perishable goods logistics, with a focus on East Africa’s dairy and produce sectors.
- Reduced spoilage rates by 25% at *Safi Organics* (Kenya) via AI-driven inventory forecasting.
- Negotiated Ethiopia-Djibouti cold-chain corridors for Awash Milk exports.
- **Role**: Optimize supply chain for 70% local sourcing and manage import logistics.
#### **CFO: [Name]**
- **Background**: SME funding specialist with a track record in Ethiopia’s F&B sector.
- Secured $2M+ in grants and loans for 10+ Ethiopian startups via *Development Bank of Ethiopia*.
- Structured profit-sharing models for investors in *Addis Eats* (food delivery app).
- **Role**: Manage $400K funding allocation, hedging against ETB/USD volatility, and ROI tracking.
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### **Key Investments Breakdown**
#### 1. **Themed Design ($100,000 USD / 5.6M ETB)**
- **Décor Elements**:
- **Murals**: Commissioned from Ethiopian artists (e.g., Afrofuturist painter *Surafel Tsegaye*) to blend tropical and Ethiopian motifs.
- **Live Music Stage**: Weekly reggae/azmari performances (budget: 500,000 ETB/year for local talent).
- **Lighting & Sound**: Bamboo chandeliers and surround-sound systems to enhance island ambiance.
- **ROI**: Themed design targets a 40% dine-in traffic increase vs. generic competitors.
#### 2. **Local Sourcing (70% Ingredients)**
- **Supplier Partnerships**:
- **Dairy**: *Awash Milk Cooperative* (Adama) for fresh mozzarella (cost: 20% below imports).
- **Vegetables**: *Addis Mercato* vendors for tomatoes, onions, and peppers (30% cost saving).
- **Grains**: *Bahir Dar Farms* for *teff*-wheat hybrid crust (supports 100+ smallholder farmers).
- **Impact**: Reduces ingredient costs by 25% vs. full imports, ensuring freshness and community trust.
#### 3. **Technology Integration**
- **POS System**: *Loyverse POS* (cloud-based, Amharic/English bilingual) with features:
- Real-time inventory tracking linked to supplier orders.
- Customer data analytics to refine combo deals (e.g., peak-hour discounts).
- **Delivery Apps**: Pre-integrated with *Deliver Addis* and *Feres* (15% commission vs. 25% industry average).
- **Digital Loyalty**: “Island Rewards” app with QR code scanning (budget: 200,000 ETB for development).
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### **Operational Infrastructure**
- **Headquarters**: Shared with Boaz Trading PLC in Bole District, Addis Ababa.
- **Training Hub**: On-site staff academy for pizza chefs (certified by Italian culinary consultants).
- **Supply Chain Network**:
- **Central Kitchen**: Located near Addis Mercato for bulk prep (dough, sauces).
- **Cold Storage**: Leased through Boaz’s existing logistics arm (cost: 50% below market).
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### **Strategic Advantages from Boaz PLC**
1. **Cost Efficiency**: Shared administrative services (HR, legal) reduce overhead by 15%.
2. **Local Credibility**: Boaz’s 12-year reputation eases permit acquisition and community trust.
3. **Scaling Leverage**: Access to Boaz’s rural farmer networks for future expansion.
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### **Risk Mitigation in Company Structure**
- **Supply Chain**: Dual sourcing for critical imports (e.g., olive oil from Spain and Turkey).
- **Currency Risk**: CFO-led hedging strategy locks USD rates for 50% of import needs.
- **Governance**: Advisory board includes:
- *Ato Teklu Gebre* (ex-Ministry of Trade, SME policy advisor).
- *Ms. Fatima Ahmed* (East Africa F&B consultant, ex-Uganda Hoteliers Association).
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### **Intellectual Property**
- **Trademarks**: “South Sea Island Fantasy Pizza” registered with Ethiopian Intellectual Property Office (EIPO).
- **Proprietary Recipes**: *Teff*-mozzarella crust and *berbere*-infused sauces patented.
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**Why This Matters**:
This structure combines Boaz Trading PLC’s local clout with a world-class team and targeted investments, ensuring operational resilience and cultural relevance. By owning the entire value chain—from *teff* farms to POS tech—the franchise is primed to scale sustainably across Ethiopia. 🌱🏗️