The biggest enhancement this year is the addition of AI commentary to accompany the various Masters video feeds. To do this, the IBM and the Masters is incorporating a language model (similar to ChatGBT), which has been taught to know golf—using terms like "greenside bunker" instead of "sand trap" and "patrons" over "fans," and it will deliver an announcer-quality broadcast for any video feed you choose to watch through the app—including the “Every shot, Every hole” customizable experience that launched in 2019). For those who wish to just listen to the ambient noises and crowd reactions, you can mute the commentary.