Dyson aims to "disrupt" with launch of first headphones

Technology company Dyson has unveiled the OnTrac noise-cancelling headphones, which are the brand's first-ever audio-only headphones. Launched today, the OnTrac was designed to make an impact on the headphones market people in a similar way to Dyson's launch of the DC01 vacuum in 1993. "At Dyson, we are driven by the opportunity to disrupt established categories,"

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https://www.dezeen.com/2024/07/18/dyson-ontrac-first-headphones/