Before I rant about Apple’s hardware design let’s agree on a super loose definition of design: form & function. Always both, the ideal ratio changes based on the type of product and it’s intended use. Yeah?

I also want to make it clear that Apple has very few constraints. In 2008 I was in a town hall with SJ and someone asked what he’d do with unlimited resources. He was like “We have 20 billion in cash, do you understand how much money that is?”

Ok 🧵 coming slowly: