This is what I wrote about back in 2021 if you want to take a look: https://rossulbricht.medium.com/decentralize-social-media-cc47dcfd4f99

The basic idea is that users would pay for content delivery, but it would happen under the hood at the protocol level and be super cheap and plentiful because of node competition (I called them "content servers" back then). Your average user wouldn't know or care about it, wouldn't have to shop around for private nodes or run their own.