that's catering to a niche within a niche, it can be bad for business and growth. looks like they chose to trade the customer loyalty of Bitcoin maxis for a larger TAM and more profit opportunities. this is a business after all, VC backed, so they might not even be profitable.
Discussion
I understand that expanding beyond a core niche is often perceived as essential for business growth and profit. My project, however, did not primarily favour market size or investor returns in its design.