Very cool. The money isn't really the point; I'll zap at least $3 just during the #zapathon.
I know #bitcoin is a huge community with diverse incentives, but I try to stay closer to the people who are passionate about building the future, and avoid those projects that sound like someone is looking for a quick buck.
To be fair, in the time I've spent writing these posts I could have done due diligence on OPA to get a better idea on where I think they fall in the ethos spectrum. But my initial reaction is disappointment, and I'd rather zap a dev $30 than spend $3 on an app that's trying to get bought by Google or eHarmony.