I kind of see it as dual purpose. BRC-20's are intentionally space-inefficient to bloat the chain and agitate users with high fees. In order to afford the fees to put them on-chain, they also serve as obvious low-level scams. Many "influencers" in BSV are amoral reprobates behind BRC-20's. They are not above ripping people off, and now they can do it while also trying the patience of Bitcoiners, whom they also hate.