Yes I am with you

I have a friend who works in the education and info product space

Runs ads. Sells coaching. Main focus has been on coaching PTs how to do digital marketing

Ie coaching coaches

But AI has cratered the mkt. why pay when you can just use AI?

So his latest play is Marathon coaching. Which is very similar to what you’re pointing out

Ie running is a physical thing but still need coaching

Unlike coaching on how to setup a Bitcoin wallet